This is the application for USA Today news.
Play store link : https://play.google.com/store/apps/details?id=com.apps.usatoday
USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Al Neuharth on September 15, 1982. The newspaper vies with The Wall Street Journal for the position of having the widest circulation of any newspaper in the United States, something it had previously held since 2003. According to the Audit Bureau of Circulations, the paper has 1.8 million copies as of March 2012 compared with The Wall Street Journal's 2.1 million though this figure includes the WSJ's 400,000 paid-for, online subscribers. USA Today remains the widest circulated print newspaper in the United States. USA Today is distributed in all fifty states, the District of Columbia, Puerto Rico, Guam, Canada and the United Kingdom. The newspaper has its headquarters in the Tysons Corner area of Fairfax County, Virginia.[3] USA Today sells for US$2 in newsstands, although it is often found free at hotels and airports that distribute it to their customers.
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So HTC use to spend about $2 Million on it's marketing. It has hired a new agency and is investing $50 Million in a new market campaign. Not sure if this has been posted already and sorry if it has.
I can't think of the name of the company it hired right now but it is the same one that was in charge of Helio marketing. Hopefully they have some fresh ideas and not recycle Helio crap.
Smartphone Maker HTC Picks Deutsch as First Consumer Agency
Execs Say Marketer Planning $50 Million Ad Push in Fourth Quarter, Big Brand Campaign in the Works
Posted by Rupal Parekh on 08.20.09 @ 02:59 PM
NEW YORK (AdAge.com) -- HTC, the maker of smartphones such as T-Mobile's Google-branded G1, has hired Deutsch, Los Angeles, to help market its own branded handsets.
HTC is the maker of T-Mobile's Google-branded G1 smartphone.
The West Coast office of Interpublic Group of Cos.' Deutsch will handle creative and media duties for the fast-growing marketer. The shop won the account after a final round of pitching against Publicis Groupe's Fallon, Omnicom Group's Tribal DDB and independent David & Goliath, executives said.
Said Fallon CEO Chris Foster: "HTC will be an important brand in the very near future. It was an honor to be considered." Other agencies either declined to comment or couldn't be immediately reached.
"Deutsch really captured the essence of the HTC brand. Their demonstrated success and expertise in the wireless category and retail is the perfect fit for us," said Steve Seto, executive director of marketing for HTC North America.
HTC is based in Taiwan and in the U.S. operates out of Bellevue, Wash. The company has been around for more than a decade but has, until recent years, been a behind-the-scenes player helping to develop and design smartphones for other brands.
More Android phones on the way
This month, T-Mobile launched myTouch, HTC's second phone in the U.S powered by the open-source and Google-supported Android platform. Though Apple and Blackberry command an outsized share of the U.S. smartphone market, industry watchers say about half a dozen Android phones will hit stateside this year.
HTC has also partnered with Microsoft on Windows Mobile-based handsets such as the Touch Diamond2, a touch-sensitive device designed to rival the iPhone.
In addition to T-Mobile, HTC works with a range of carriers, including AT&T, Qwest, Sprint, Verizon, Alltel Wireless and U.S. Cellular.
While HTC hasn't had a consumer advertising agency in the U.S., it does work with Waggener Edstrom, the PR shop that also counts Microsoft as a client. HTC's decision to engage an ad agency comes after the company launched its own consumer brand about 18 months ago, and it is quickly ramping up the release of HTC-branded products around the world.
In the past couple of years, the marketer has spent only $2 million or so in domestic measured media, according to TNS Media Intelligence, but executives close to the pitch note that HTC is planning to spend some $50 million on advertising in the fourth quarter alone, with a major brand push likely late this year or early 2010.
The win is a boost for Deutsch, which was hard-hit by troubles with its General Motors account and parted ways with T.G.I. Friday's earlier this year. Deutsch has some experience in the handset sector, via its work for wireless startup Helio.
newyork.cbslocal.com/2011/05/10/national-emergency-alert-system-set-to-launch-in-nyc/
NEW YORK, (CBSNewYork) – A new national alert system is set to begin in New York City that will alert the public to emergencies via cell phones.
Presidential and local emergency messages as well as Amber Alerts would appear on cell phones equipped with special chips and software.
The Federal Communications Commission and the Federal Emergency Management Agency said the system would also warn about terrorist attacks and natural disasters.
“The lessons that were reinforced on 9/11 is the importance of getting clear and accurate information to the public during a crisis,” New York City mayor Michael Bloomberg said at a news conference on Tuesday.
Verizon and AT&T, the nation’s largest cell phone carriers, are already on board. Consumers would be able to opt out of all but those presidential messages.
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Oh gosh... can't opt out of all the government spam messages... This is beyond pathetic... Last thing I need is the government texting me that Obama just won his bracket in Fantasy Football...
good thing i dont live in the city anymore...
This is a shout out to the Canadian android developer community! I would like to organize a Canadian chapter for droidcon in either Toronto, Montreal
The idea behind the droidcon conferences is to support the Android platform and create a global network for developers and companies. Part of the venue includes offer high-class talks from different parts of the ecosystem, including core development, embedded solutions, augmented reality, business solutions and games.
So far droidcons have been held in Amsterdam, Bangalore, Berlin, Brussels, Bucharest, London, Madrid, Moscow, Murcia, Paris, Stockholm, Tel Aviv, Tunis and Turin, but more locations are popping up all the time, including NYC in two weeks.
get in touch with me to join the project!
Hay lads and gals,
I am planning a small trip to malaysia in the first quarter of 2018.
What i am looking for is advice on apps that help with communicating( traveling between cities and other destinations by bus or train),
Like for instance a train and bus lines in Cities like Kuala Lumpur but also trains and buses between cities like Kuala Lumpur and Malacca City for example.
I use apps to pay for pretty much everything in my daily life and traveling through europe but i never been outside this continent and Malaysia is rather exotic place for me.
I would like to either check what line can get me there and times of departure with approximate ticket prices, if available it would be great to have app that allows you to buy tickets directly through the phone.
Additionally if you have any suggestions on necessary apps and info I need before going I will be thankful as this is my first trip outside Europe.
Thank you all for the info in advance
I like to travel and I’ve visited a lot of foreign countries that have nice history. Every country have their own habits and that helps you to be more tolerate when you see something unusual for your native country. Another benefit of travelling is that you improve your language skills by learning a new language or dialect. Last year I was very confused about the place I wanted to visit and someone recommended me OnHolidays because they help you to find a hotel room or a house in Australia and this is the country with a very interesting culture and educated people.
Just wondering which country actually has the ability to buy all 5 seasons of the Police Television Drama "Flashpoint"
It's unavailable for me in Canada. And I'm currently in the United States and still have no luck...
Why is it so hard to get a show that's based in Toronto. Filmed in Toronto about Toronto's ETF (Emergency Task Force) for me a Torontonian?
If anybody could let me know who has the rights to this show.
Or which region / country has the ability to purchase the complete series on Google Play I'd be so grateful