I am looking for a little advice as our marketing company seeks to expand our business. We have access to major social influencers all across the US. I'd like to gauge what kind of monetary value you all would place on getting key influencers to promote your app across their PERSONAL social media platforms. Instead of a banner ad or random advertisement, your app would be introduced by a real person, by their peers which will foster much greater brand loyalty. Thoughts?
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Social media and mobile apps seem to be the new buzz words over at Silicon Valley. In fact, such apps are now a dime a dozen and one could imagine Apple changing their popular catchphrase “There’s an app for that!” into “There are a thousand different apps for that, all of which have the same basic features, but subtle useless differences.”
The problem isn’t that we are approaching the boundaries of utility as far as mobile apps are concerned, it’s just that once an app or social service gets popular, developers start crowding around its concept and make thousands of clone apps, with little in terms of differentiation. We need more unique and original apps that stretch the boundaries of what we can accomplish with our phones and tablets and make you think “Wow! Who would have thought I could do that with this little thing I carry around with me?!” What we’re getting are the same basic concepts, re-hashed to such an insane degree that app stores get crowded with half-baked clone apps and the really amazing ones are drowned out in a sea of filth.
In my opinion, developers should ask themselves three basic questions before designing an app or a social service:
“Has this been done before?”
“If it has, can I do it in a way that is better/more pleasant to use?”
“If no, would I be able to introduce any sort of useful feature except a wacky name?”
And if the answers to all three questions are unfavourable, then the developer should think twice about coding such an app. It would only add redundancy to the app store and contribute to the rising app discovery epidemic.
I shudder to think about all the high quality apps made by independent developers all over the world that haven’t been popularized simply because of an overly saturated market. The amount of lost potential in app markets today is simply staggering.
Apart from market saturation, redundant apps also tend to cause mental saturation. In this day and age, who among us has the capacity to remember a billion app names? If we can’t even remember such a numerous volume of apps, how can we aspire to use them?
In my opinion, authorities like Apple and Google should monitor the apps in their stores not just for quality, but for identity of vision as well. Apps that feel like cheap copies of pre-existing apps need to be banned! I, for one have had enough of my normal friends playing ruddy Fruit Ninja clones and asking me why it doesn’t look as good as it does on my phone!
There are shining examples of how stupendously done apps with a clear and fresh vision can go viral within days of conception. They are the intellectual property of individuals that have worked hard to develop not just the code for their apps, but the core concept as well. And we owe it to those striving developers to make sure that the integrity of that core concept remains preserved.
k33t said:
Social media and mobile apps seem to be the new buzz words over at Silicon Valley. In fact, such apps are now a dime a dozen and one could imagine Apple changing their popular catchphrase “There’s an app for that!” into “There are a thousand different apps for that, all of which have the same basic features, but subtle useless differences.”
The problem isn’t that we are approaching the boundaries of utility as far as mobile apps are concerned, it’s just that once an app or social service gets popular, developers start crowding around its concept and make thousands of clone apps, with little in terms of differentiation. We need more unique and original apps that stretch the boundaries of what we can accomplish with our phones and tablets and make you think “Wow! Who would have thought I could do that with this little thing I carry around with me?!” What we’re getting are the same basic concepts, re-hashed to such an insane degree that app stores get crowded with half-baked clone apps and the really amazing ones are drowned out in a sea of filth.
In my opinion, developers should ask themselves three basic questions before designing an app or a social service:
“Has this been done before?”
“If it has, can I do it in a way that is better/more pleasant to use?”
“If no, would I be able to introduce any sort of useful feature except a wacky name?”
And if the answers to all three questions are unfavourable, then the developer should think twice about coding such an app. It would only add redundancy to the app store and contribute to the rising app discovery epidemic.
I shudder to think about all the high quality apps made by independent developers all over the world that haven’t been popularized simply because of an overly saturated market. The amount of lost potential in app markets today is simply staggering.
Apart from market saturation, redundant apps also tend to cause mental saturation. In this day and age, who among us has the capacity to remember a billion app names? If we can’t even remember such a numerous volume of apps, how can we aspire to use them?
In my opinion, authorities like Apple and Google should monitor the apps in their stores not just for quality, but for identity of vision as well. Apps that feel like cheap copies of pre-existing apps need to be banned! I, for one have had enough of my normal friends playing ruddy Fruit Ninja clones and asking me why it doesn’t look as good as it does on my phone!
There are shining examples of how stupendously done apps with a clear and fresh vision can go viral within days of conception. They are the intellectual property of individuals that have worked hard to develop not just the code for their apps, but the core concept as well. And we owe it to those striving developers to make sure that the integrity of that core concept remains preserved.
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Yeah kind of like the lack of remotely interesting original posts on this forum, verses the viral like increase in nonsense that seems intended to do nothing but allow some forum users to boost their post count ....
I think the main problem with this fragmentation is that it is in the nature of Social Discovery apps that there is some uniformity in use. To be able to actually find people through it requires that a lot of people are using the same one.
Only people use them for different reasons and therefor there is an app for any of those reasons. Like some want to use them just to stay in touch with their friends and family, others to meet new people (like me when I am going to a new place) and than there is a group that uses them for flirting or organizing sexual encounters (I am not judging)
I think the best innovation for companies would be to invent an app that combines these functions. I haven't been able to find one.
If you know one, please let me know.
Thank you, I enjoyed reading your view. I do share all your points other than the 'vision policing' part.
"In my opinion, authorities like Apple and Google should monitor the apps in their stores not just for quality, but for identity of vision as well."
If the vision could have been identified by the platform's creator then there wasn't a need for the App Store. The platform creator would have created every possibly visioned apps for its platform and not bother about the participation of thousands of developers on its ecosystem. Basically, to identify the visions one would restrict 'ideas' in which it does not go well with the creativity nature of mankind.
I found something on which you can have several profiles. So you can create one for every function you can have for a Social Discovery app. I think its sort of a good idea, because you don't need like ten thousants of profiles spread around over the net. Just use it however you want. I like that idea.
For me it's perfect because I always have a hard time remembering my passwords
It's called Evry'U. I found it through their facebook page that a friend linked me.
Did anybody heard of it?
Hello,
I would like to understand how free social mobile applications make money?
Take for exemple Tinder: it is worth millions of dollars, the designer of the app has made millions, but how since the app is free? I do not see any ad when using the app.
Thanks!
It doesn't.
Investors can be quite patient. They want a business model to grow first and find a revenue stream later.
Google for "how does Tinder make money" and you'll see a few articles on this.
Mr.Koala is right - for the most part they don't. Even some extremely popular tools valued at millions (or billions) have never made a dime. Ideally, someone will be able to retroactively monetize the property, which is what the valuation is based on - potential monetization. However, the cynics among us will point out that certain historic economic bubbles have been burst based on the misplaced hope of future monetization.
Google itself originally was free service. Once you have user base you can always add paid functions.
when they collect big user base it is possible to sell ads and other users information for 3'th parties
And then you have mobile ads on top of that... But like said before, it's usually the investors that pay all the money.
talkGov Main Site
Google Play Store
Amazon App Store
*This app is targeted mainly for those in the US*
Given the current state of political affairs, it seems we are in a time where technology should be better used to help keep more people aware.
In comes **talkGov**, a politics based social platform. The main gist is to develop a way for people to stay up-to-date with active legislation. It seems people are only aware once legislation is passed, so bringing this data to the forefront seemed like an issue we need to tackle.
Currently, you can track **Executive Orders**, Bills in the **House**, and Bills in the **Senate**. For each of these, an anonymous chat room is created to discuss the issue at hand, you can cast your own vote, view the votes of others, as well as view more details on the legislation. We have also included an anonymous 'forum' feed, where you can create topics of discussions allowing for more in-depth conversations.
We have longer terms goals that include automating sending feedback to your given representative, as well as setting up to allow you to track legislation on a more local level (state, city, etc).
We have also set up a topic specifically for tonights **State of the Union** address!
Feedback would be greatly appreciated! I'm here to answer any questions as they pop up.
Hello everyone,
We're trying to create a new open-source app distribution platform named Spheris, using blockchain technology. We are really interested in your thoughts – both devs and users. We're also open for possible collabs for those who are interested.
We’re utilizing Ethereum’s blockchain technology to build Spheris as a decentralized platform. This makes a lot of cool things possible:
No registration and transaction fees, as opposed to traditional app marketplaces who charge up to $100 for registration and 30% per each transaction. No technical restrictions or censorship. Optional anonymity. Forget about the need for credit card companies or banks – you will be able to buy and sell apps using our digital currency (Spheris tokens), with the option to exchange for other digital currencies (such as Ethereum or Bitcoin).
Customers will be able to purchase apps without going through registration and without credit cards. We’re also trying to accommodate devs whose apps have been removed from Google Play for questionable reasons.
Your Feedback = Extremely Important
We are in the early process of gathering valuable feedback from devs, and see if this is a platform that devs would like to be on. For users – do you guys see this as a platform you would buy apps from? Would love to start a discussion! For devs - have you had bad experiences with app stores (de-listing, ranking issues, not being accepted etc)? Does the concept of decentralization sound like something you might want to be a part of?
If you need more info, have a look at spheris.io or just ask me here.
Your questions and feedback are much appreciated,
Thanks
PS - apologies if this isn't the right forum for this topic!
As in the increase of coronavirus cases across the world, many organizations have been forced to move in-person events online. Webinars are a great way to teach your audience, sell products and services online, and provide additional value to your audience. Webinar software tools play a very important role for anyone looking to create online video conferences. Here is a list of the 10 best webinars such as marketing features, video quality, pricing, Demio, Livestorm, Easywebinar, integrations, support, and many more. In the article, we cover the pros, cons, and key features of top webinar software platforms.