the original link.....http://www.zdnet.com/blog/google/confessions-of-a-google-junkie-or-privacy-what-privacy/3553
Summary: A lot has been made of Google’s new privacy policy and terms of use. I say bring it on.
There are very few aspects of my life that don’t somehow involve Google. My phone runs on Android, my favorite tablet just got an OTA update to Ice Cream Sandwich (!!!), I use Chrome across all of my computers, I develop AdWords campaigns, I use Analytics to develop metrics for the day job and dive into SEO, I handle many of the CBS Interactive Google webcasts, I use Google Docs almost exclusively for productivity, and my wife doesn’t know where I am half the time until she checks my Google Calendar (which, in fact, aggregate two other Google Calendars).
I’m increasingly turning to Google+ as my source of relevant information and opinions, a function previously reserved for Twitter, and I’ve even dispensed with bookmarks, instead using Google Sites to organize important pages and resources.
I live, eat, breathe, work, and play Google and there aren’t many people more aware of Google’s business model and the amount of data it collects than I. So is it just sheer stupidity and naiveté that has me utterly embracing the Google ecosystem and relatively unconcerned about newly announced privacy policies that have caused so much consternation this week? Before you jump down to the talkbacks to tell me how stupid I really am, read on for another couple paragraphs.
As Larry Dignan pointed out in his post about the new policies last night,
Google noted that it already has all that data, but it’s now integrating that information across products. It’s a change in how Google will use the data not what it collects. In other words, Google already knows more about you than your wife.
From my perspective, though, I can live with Google knowing a lot about me. It knows, for example, that I’ve recently developed an obsession with the electric guitar and have been researching inexpensive models that I might just be able to justify as a birthday present to myself. It doesn’t judge, it just shows me the best deals in display ads on the three models of guitar and 2 models of amps I’ve been reading about the most. My wife isn’t aware of this obsession and her take on it would be judgmental (God love her!): “When will you have time to play guitar? And we’re supposed to be saving money! And what’s wrong with your acoustic guitar?”
Taking this a step further, as Google’s new privacy policies and terms of use do, I should expect to start seeing guitar-related apps in my suggestions in the Google Market and the Chrome Marketplace. Guitarists on Google+ should start appearing in suggested people to add to my circles and Google Reader should offer to download Guitar Player Magazine feeds for me. And, more likely than not, I’ll start seeing more guitar-related ads as well.
Google’s goal, of course, is to sell advertising. That’s about 97% of their revenue. By pulling people like me into their increasingly unified ecosystem, they can demonstrate very high click-through rates to potential advertisers and charge a premium to reach highly targeted and yet incredibly vast audiences.
They need to give me something in return
For me to buy into this, they need to give me something in return. Something to make all things Google really sticky. Like a wide array of free tools from Google Docs to Google Music to Google Voice. And cheap tools that I buy for my business like Google Apps and AdWords. Their new policies are designed to be more transparent, but also to pave the way for these tools to talk to each other better, making them even stickier through a unified experience and more relevant services.
Back to the wife comparison that Larry brought up. My wife knows that every Friday night is pizza night in our house. So does Google, since every Friday around 4:30 I pull out my Android and use Google Voice Search to find the number of whatever pizza joint we decide to patronize that week. Fine. Google, however, can actually do something more useful with that information than my wife can (”Where should I order pizza, sweetheart?” “Wherever, just not that place down the road. Or that other place. And make sure they’re having a deal!”).
Come Friday morning, the ads I see on Gmail or Google search should start being pretty pizza-heavy: Dominos, Papa Johns, and a place or two that has an active Google Offer. As I’m driving home that evening, the GPS on my phone should set off an alert when I drive past a well-reviewed pizza place (assuming I’ve set location-based preferences to alert me to destinations with at least four-star average reviews). And the minute I type a P in my mobile browser, Google Instant should leap into action and display nearby pizza places and a news story about a new place to get pizza in the next town.
We’re not quite there yet, but this is the sort of integration and experience that Google is covering in its new policies and terms of use. I know that my privacy red flags should probably be going off. Google has gigabytes of information about me and is using that information to help its advertisers sell products. That’s bad, right?
Guess what, folks? This is the semantic web
And yet, I don’t think it is. Many of the same techies who cry foul over these new policies have also been pushing for the development of the semantic web to make it easier to find what we actually need in the trillions of web pages floating around the Internet. Guess what, folks? This is the semantic web. When our search engines know what we actually mean, when data on the web automagically becomes information we can use easily and quickly, we’ve arrived.
And the semantic web can’t exist without “the web” (whatever that is) knowing a lot about us. It takes data for a computer to understand our needs and process natural language efficiently. Some of those data will necessarily be fairly personal.
Now, if I start getting spam from pizza places or calls on my Google Voice number from Dominos because Google has sold my contact information and preferences to advertisers, we have a problem and I’ll be waving my privacy flag as high as anyone else. However, when I opt in by opening a Google account and staying logged in as I surf the web, I’m not only consenting to the collection and aggregation of data about me, I’m asking that it be done so that the web and related tools can be more useful to me. This sort of data mining lets me work faster, play easier, and find the best pizza in a 20-mile radius.
For its part, Google needs to remain the trusted broker of these data. No, I don’t like the idea that our government could brand me a terrorist and seize these gigabytes of data under the Patriot Act. The alternative, though, is an ever-growing morass of web sites and tools that I get to dig through manually.
And, by the way, even if I’m not logged in to my Google account as I’m doing it, my ISP knows the sites I’ve visited, too, and could just as easily (if not more so) be compelled to turn over this information to the real Big Brother in all of this.
Far more trust in Google than the Feds
Honestly, I have far more trust in Google than I do in the Feds. Google is motivated by money: they need my trust to keep collecting those data to keep making it easier for me to buy things from Google’s paying advertisers. If that trust is broken by inappropriate sharing of data, then my eyeballs go elsewhere and so do the advertisers who target me via AdWords and AdSense. Our government has no such financial motivation. Money talks.
The fact that the speech recognition on my phone kicks ass because I use Google Voice all the time and it’s learned how I talk might be a little creepy, but it’s far more important that I can do a Google search or send a text while I’m driving without taking my eyes off the road.
Welcome to 2012, folks. The semantic web has arrived. Use it well and let’s keep Google’s new policies in perspective. And Google? Don’t be evil. I have a lot of colleagues who will be pointing, laughing, and saying I told you so if you ever are.
Nice article.
I think the key for Google's continued success is to keep the advertising passive, suggestions when you're searching etc. aren't in your face but they work.
You see a lot of people complaining that they've been searching for something online and then all of the adverts on the websites they visit contain something pertaining to that, and they grumble that it's annoying. Personally, I'd much rather see an advert to something that's relevant to me rather than a cluttered webpage of irrelevant information.
By targeting adverts and increasing their relevance to the individual, they are far more likely to be successful. This means that the revenue per advert is going to improve and websites aren't going to need to cover their website in adverts (at the cost of the user experience) to make it profitable.
Plus given the huge amount of free stuff that google gives you, it's a bit rich for somebody to complain that they're trying to get something back off you.
I too would much rather see things directly targeted towards me then just random ads. And everyone is up in arms about google recording what you do. Well i think of it this way, i'm fine with them getting to know me and my behavior and what i do, as long as they keep providing FREE products for me.
Ahh the good old "If they are going to screw me without consent, I would much rather they knew my name, stroked my hair and whispered sweet nothings into my ear while they did it."
I prefer to treat my online habbits like the strange neighbour a few doors down. Say "hi" in passing, and realise that while they probrobly know more than I would want them to from when I've invited them over for coffee and from peeking in my windows as they walk past, know that I don't actually have to put up with their $#!+ if they become too creepy.
Thats why its important there are alternitives and competition, and that we as consumers don't put our eggs all in one basket and be prepared to protest or move on if they stretch the friendship too far.
I know privacy is impossible in this day and age but that doent mean you have to lie back and take it. "because you know it means well and it does give you nice gifts once in a while"
My suggestion is cut your reliance on any one brand and spread out the load.
hungry81 said:
My suggestion is cut your reliance on any one brand and spread out the load.
Click to expand...
Click to collapse
I like the author am reliant on Google these days. I'd be happy to look at alternatives. Granted they work on the platforms I needs them to, Android 2.X and 3.2, Linux+chrome, windows XP + chrome, and windows 7 + firefox or chrome. The linux requirement cuts out a lot of things, iTunes/iCloud for example.
Have any suggestions who/where i could go for:
Music
Docs
G+
Gmail
Needs a slick webUI, and the searching ability of gmail
Calendar
I need delegation and the ability for my wife to add me to events and share calendars.
Reader
works on all my devices, and syncs between them
I would very much like my phone to know when I leave work. Now i could do this with some sort of timer, but I end up working somewhat flexible hours, and have a leaving time of anywhere within an hour and a half. I would like it to know that since I now have "buy bread, milk, and eggs" on my to-do list (thanks hun!), that it needs to remind me of that on the way home. Even better if it can just direct me to a store with a deal on one or all of those things.
I like that the first hit in Google I get for cookies is the wikipedia page for http cookies and the second is to pythons cookielib module. Where as I bet my grandmother gets, chocolate chip cookies. The ability for Google search to know that I have a particular artist in my collection, and show me the bind's page near the top of the results without me having to add "band" to my search terms.
Anyways, if and when Google starts selling my data to 3rd parties, I'll export my data and move. Google makes it fairly painless to do that.
For my school, I am planning to create an app that will allow people to be aware of upcoming events and general information about the school for new students and parents.
My IST (Information and Software Technology) teacher said that if it was successful, we will be able to publish it as the school's app and thus awarding be brownie points and overall a beneficiary. My school is not a dodgy one in terms of behavior etc and most people have smartphones, and not retards with iPhones with like #SWAG#YOLO#INSTAGRAM#FACEBOOK.'
Basically it's supposed to display stuff like a map of the school, things like upcoming exams and events like carnivals. I am hoping to add something that will allow you to put your grade as preference and thus only notify you of things that concern you. Basically like a news feed but for your school life.
Will it be able to be pulled off? If it is I will start with Android and move on from there.
I don't see why it would be impossible, but it seems you are taking the difficult road for something that could be done simply.
If there's planned events, you simply need to maintain a calendar/agenda one can sync to. With Google Agenda/Calendar, you can do just that. Share one or multiple agendas people can sync with. The upside is that people can use a multitude of apps, whether on their smartphone or computer to sync with that calendar instead of using a closed app.
The downside, is that its meant to manage a calendar/agenda, thus not really usable for the other part of your project, posts with general informations and news.
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Hit The Thanks Button If I Helped You
which one is the trick part?
all i get throu the text is just explanation about the app
but i guess it might help for noob thou,
No need to pay anymore if you want to a spy application!
The website Hellospy.com just start his software 100% free. With it, you can catch secretly the texts messages (whatsapp, iMessage, Facebook), Calls details, Internet history, GPS locations and the Keylogger file
Speaking of phone tracking software, I think of Hellospy
:good:. It is one very good application. Hellospy allows positioning, monitoring functions on the phone. I am using it to track my son, I see clearly brought efficiency. By Hellospy I can better manage the children.
thanks for sharing. i agree with you. I previously difficult to manage the My teenagers. Be who you refer, I tried to run the application HelloSpy for HTC One phones and it's great that I can manage their phone. Messages and calls of childs. I have been thoroughly checked.
AS apps like this are a huge invasion of privacy which in some areas is also against the law.
Thread closed.
Also just ask yourselves one question. Is it worth losing the trust of your kids forever?
We are a new startup with a handful of 50 employees. Down the line we are going to grow up to 100+ employees with in one year. We are basically a sales supportive company which manage the sales and marketing of various companies. Now the devices which will be used by the employees will be iPhone and we needs some best solution or program to manage the tasks assigned to the employees. Basically I am looking out for an automated program that can manage the time, tasks, within the overall control. Can I have any suggestions on this? Thanks a ton in advance!!!
Try Replicon's task management software. Features with a calendar based and user friendly interface, this tool is meant for the managing the team with all their related tasks to have a better understanding on the over rise in productivity. Check out the signature link below for more information.
I can't post links yet but Wunderlist is pretty good for businesses I hear!