Hey all,
We went to the Yetizen "Android-i-fied" event and learned a ton about building games on Android, but if you happened to miss it, then we did a quick write up of what we learned. We put it below because we hoped that it would help you guys
Now, on to the event!
Charles Hudson kicked off the talk with some choice words:
ANDROID IS HARD!
Charles Hudson was not shy about his experiences building on the Android platform with his game studio, Bionic Panda Games. There was little sugar-coating of the six major challenges that Android developers face, especially when compared to iOS. He did have great suggestions for tackling each one, which we wanted to pass on to you. His six tips are below:
1. Fragmentation
Problem: Unlike the iPhone, there are many types of Android devices, which leads to OS fragmentation, varying screen size and resolutions, and types of hardware. This means that the user experience can vastly differ from user to user. Also, developers can drown themselves in work trying to make their game compatible with everything.
Solution: Charles suggests that you test your game on multiple devices to make sure the user experience can consistent across a sea of devices. He said that he bought old, “well loved” Android phones from resellers to cheaply test his game on each type of hardware. As for OS, if you need to draw a line in the sand and not supporting older OS versions to provide a consistent experience, then do so. According to Ngmoco, which spoke later in the evening, 94% of Android gamers are on 2.1 or above, so you won’t miss many customers by cutting out the troublesome 1.6 and 1.7 versions.
2. Development & Testing
Problem: Because it is so easy to launch new applications and versions on Android - you are essentially just one button away from pushing new versions - developers can sometimes get trigger happy. This can overwhelm users and stop them from updating your game.
Solution: Android users typically don’t update their apps as often as iOS users, so Charles recommended a minimum period of one week between app updates, excepting urgent bug fixes of course. And as we mentioned before, you should test your game on each major type of phone and supported OS version before an update goes live. This can prevent unforseen hiccups and help you avoid those urgent bug fixes.
3. Metrics
Problem: Developers are typically flying totally blind when it comes to the way that users are interacting with their app, especially on Android.
Solution: Look into integrating with an analytics platform that fits your budget. Google Analytics is free, but can be a trickier integration as it isn’t built for mobile. If you are looking for an easier and more mobile-friendly solution, there are mobile game analytics platforms that may be worth the cost such as Flurry and Localytics.
4. Platform Wars
Problem: 23% of all smartphone customers are on iOS devices, and conventional wisdom states that iOS users are more likely to pay for apps and complete in-app purchases than their Android counterparts.
Solution: To paraphrase Charles Hudson, “it is better to build a great game on one platform instead of a mediocre game on two platforms.” Each platform has different capabilities, so focus your resources in building an awesome game on one platform before you worry about iOS. Bionic Panda is an Android only game studio, so Charles clearly practices what he preaches.
5. Distribution & Discovery
Problem: Discoverability on Android depends less on category ranking compared to iOS, and getting Featured on the Android Market is just as difficult as it is on the Apple App Store. Also, Android does not have a united social graph like Facebook or Apple’s Game Center, so it is hard to lean on viral mechanics to acquire users.
Solution: There tends to be higher search activity on Android (as Charles pointed out, “it is Google product”), so make sure your app description is accurate and hits all of the important keywords that users would use to search for a game like yours. Also, he could not stress enough the importance of having a well-designed app icon that draws users in. This icon and your app title are often all the user sees before making his decision to download, so use that space wisely! Also, fortunately for Android developers, Android still allows incentivized installs, so jump on the ad networks such as Tapjoy and Admob to help capture your seed group of users. Assuming you’ve made a compelling app, once you get the seed group of users you should be off and running.
6. Monetization
Problem: It is conventional wisdom that iOS games typically generate more revenue when compared to Android games. Part of the story behind this is that in-app purchases on iOS is much easier than the severely fragmented Android payments.
Solution: Count on an eventual consolidation of payment methods on Android, and Google Payments is a good default because they will always be around. The key with monetization is to provide compelling reasons for users to buy in, and then they will find ways to do so, regardless of the difficulty.
Related
Taking a speech class and had a chance to write about the Android platform. Figured I'd share here. Enjoy and comment as you will.
I wish to start off by saying welcome to the future. A bold proclamation yes, but with such experiments and ongoing research by numerous scientists today, technological breakthroughs are vast and epic. One of the many platforms so to speak that is having phenomenal breakthroughs is in the mobile systems department. Here lays a couple companies with R&D plans that carter towards certain parties promising slick user interfaces, application channels, and a complete web experience. Couple that with feature rich phones that allow one to text, call, global positioning (GPS), and well, you have a product to sell. Google has done just that. Taking bits and pieces of everything one could ever ask for, and merging it all into its mobile operating system titled Android. Represented by a green round-headed robot figure, Android is passing its two year anniversary, and has surpassed other prominent mobile architectures like Apple’s iPhone software. But what exactly is Android? Why would one desire to chuck away their limited iPhone, or stray away from the Blackberry Enterprise lineup? One word: Open source. Couple that with the experience (the art of customizing your device), and the synchronization aspects of the device for virtually any account you have on the net, and you have a total package.
Having a total package within arm’s reach, and inside your pocket is quite a powerful tool. With Google’s Android platform, there is never a point where you can say No. Any and every idea can and could be coded into the device if you have the means to do so. Open source is the ticket. Asking yourself what this means is actually a very simple question. Open source is the definition of computer code that is freely available to anyone who wishes to find it. Google has opened up the software to all who have a spirit to create and provide applications (Apps) and programs to others. Hackers, coders, and all techy guros have created a plethora of net-libraries ranging from support groups, forums and websites to further help noobies in the process. Sounds like a lot, but in reality, the experience is quite easy going. Competitors like Apple and Blackberry have limited their system to developers by safekeeping some of its computer code. This limits creativity, as it puts restrictions and limitations as to what exactly what one can create. Add to the fact that companies like Apple also screen apps to a much higher caliber, halting smaller apps without much bang in the beginning to be choked to death. It seems as if anything is available for pleasure with Android though. If it doesn’t exist, pop into a forum and jot down a reply on a thread. If that’s not enough, I’m sure you have one friend that has already found solutions in the “Green-Guy”. There is always someone there who has the tools necessary to create it, or rather has already created it in the first place.
From forums and coders who have the know-how and tools to create a mind-blowing experience, the customization factor of Android is truly one of its largest selling points. To be quite honest, each and every android device could be considered a work of art. It’s all in how the user desires it for themselves…how deep the user wants to venture; how deep goes their rabbit? From changing backgrounds and wallpapers, to adding widgets to your home screen, the android spectrum allows one to make the phone their own, morph it into how they see fitting. But how is this different from other products? Surely other phones allow their users to alter what they see on screen. Yet I assert, the android experience is different. Almost, if not every aspect of android is customizable. Icons can be altered, the font can be changed, dates, times, anything can be tweaked. Sites like XDA, AndroidSpin, and AndroidandMe provide great reviews, heads up, and forums to browse through numerous applications, both beta and final. The options are endless, and it’s open in the air to anyone who desires a bit of change. Many new phones come preinstalled with newer software, as you might here Froyo, Éclair or Gingerbread tossed around. These are simply codenames for newer versions of software from Google. If your carrier doesn’t support the newer software, chances are a coder has already made it available for you. Convenience without a price attached!
Free in price is seemingly synonymous with freedom. Freedom to choose. Freedom to enjoy. Freedom to experience. Freedom from a stationary computer. Android is a thriving system that allows you to constantly stay on the up and up. Synchronization appears a mystery as your Facebook, Twitter, email, and numerous other accounts are integrated into the system via apps or at stock. With live widgets that monitor in real time your accounts, any and all social networks, social feeds, and business/personal accounts are updated instantly. No more carrying around a tiring laptop, or waiting to login the networks at any given campus. 3G speeds and now 4G on some carriers are making mobile devices the in crowd, as speeds are comparable to standard net speeds. As many people day are on the up and up, or rather, out and about, a mobile system that constantly allows access to ones desired feeds is grand. Couple that with ability to alter documents on the fly, listen to your favorite music (via Pandora, or from the Phones Internal Memory…think iPod), you have a complete package. It’s not just a Media Device, a Business Device, a Cell Phone, as it truly lives up to the name of Smart Phone.
For me the choice was easy. I thrive off customization, the ability to make my phone a tad different, even faster, or more efficient then what the original company did for me. But as Android ages, everything looks bright and promising. To proclaim dark clouds linger would be insanity. From its initial creation of being open-sourced, to customizing features and its ability to be versatile, Android has shattered the mobile systems realm. As it races to the top, Android allows users to update on the go, with synchronization from virtually every social feed. When people ask me about phones and what should be right for them, there is no question for me. It’s never been a question about what Android can’t do, but what Android does.
<- Laughing Out Loud.
It's full of grammar faux pas, by the way.
Still very well written *only read first paragraph* but I was impressed, not bad Also maybe a bit many commas...
BTW, shouldve been posted in the off topic section
Nice Speech. I Enjoyed reading it.
Sent from Conical. 07
Social media and mobile apps seem to be the new buzz words over at Silicon Valley. In fact, such apps are now a dime a dozen and one could imagine Apple changing their popular catchphrase “There’s an app for that!” into “There are a thousand different apps for that, all of which have the same basic features, but subtle useless differences.”
The problem isn’t that we are approaching the boundaries of utility as far as mobile apps are concerned, it’s just that once an app or social service gets popular, developers start crowding around its concept and make thousands of clone apps, with little in terms of differentiation. We need more unique and original apps that stretch the boundaries of what we can accomplish with our phones and tablets and make you think “Wow! Who would have thought I could do that with this little thing I carry around with me?!” What we’re getting are the same basic concepts, re-hashed to such an insane degree that app stores get crowded with half-baked clone apps and the really amazing ones are drowned out in a sea of filth.
In my opinion, developers should ask themselves three basic questions before designing an app or a social service:
“Has this been done before?”
“If it has, can I do it in a way that is better/more pleasant to use?”
“If no, would I be able to introduce any sort of useful feature except a wacky name?”
And if the answers to all three questions are unfavourable, then the developer should think twice about coding such an app. It would only add redundancy to the app store and contribute to the rising app discovery epidemic.
I shudder to think about all the high quality apps made by independent developers all over the world that haven’t been popularized simply because of an overly saturated market. The amount of lost potential in app markets today is simply staggering.
Apart from market saturation, redundant apps also tend to cause mental saturation. In this day and age, who among us has the capacity to remember a billion app names? If we can’t even remember such a numerous volume of apps, how can we aspire to use them?
In my opinion, authorities like Apple and Google should monitor the apps in their stores not just for quality, but for identity of vision as well. Apps that feel like cheap copies of pre-existing apps need to be banned! I, for one have had enough of my normal friends playing ruddy Fruit Ninja clones and asking me why it doesn’t look as good as it does on my phone!
There are shining examples of how stupendously done apps with a clear and fresh vision can go viral within days of conception. They are the intellectual property of individuals that have worked hard to develop not just the code for their apps, but the core concept as well. And we owe it to those striving developers to make sure that the integrity of that core concept remains preserved.
k33t said:
Social media and mobile apps seem to be the new buzz words over at Silicon Valley. In fact, such apps are now a dime a dozen and one could imagine Apple changing their popular catchphrase “There’s an app for that!” into “There are a thousand different apps for that, all of which have the same basic features, but subtle useless differences.”
The problem isn’t that we are approaching the boundaries of utility as far as mobile apps are concerned, it’s just that once an app or social service gets popular, developers start crowding around its concept and make thousands of clone apps, with little in terms of differentiation. We need more unique and original apps that stretch the boundaries of what we can accomplish with our phones and tablets and make you think “Wow! Who would have thought I could do that with this little thing I carry around with me?!” What we’re getting are the same basic concepts, re-hashed to such an insane degree that app stores get crowded with half-baked clone apps and the really amazing ones are drowned out in a sea of filth.
In my opinion, developers should ask themselves three basic questions before designing an app or a social service:
“Has this been done before?”
“If it has, can I do it in a way that is better/more pleasant to use?”
“If no, would I be able to introduce any sort of useful feature except a wacky name?”
And if the answers to all three questions are unfavourable, then the developer should think twice about coding such an app. It would only add redundancy to the app store and contribute to the rising app discovery epidemic.
I shudder to think about all the high quality apps made by independent developers all over the world that haven’t been popularized simply because of an overly saturated market. The amount of lost potential in app markets today is simply staggering.
Apart from market saturation, redundant apps also tend to cause mental saturation. In this day and age, who among us has the capacity to remember a billion app names? If we can’t even remember such a numerous volume of apps, how can we aspire to use them?
In my opinion, authorities like Apple and Google should monitor the apps in their stores not just for quality, but for identity of vision as well. Apps that feel like cheap copies of pre-existing apps need to be banned! I, for one have had enough of my normal friends playing ruddy Fruit Ninja clones and asking me why it doesn’t look as good as it does on my phone!
There are shining examples of how stupendously done apps with a clear and fresh vision can go viral within days of conception. They are the intellectual property of individuals that have worked hard to develop not just the code for their apps, but the core concept as well. And we owe it to those striving developers to make sure that the integrity of that core concept remains preserved.
Click to expand...
Click to collapse
Yeah kind of like the lack of remotely interesting original posts on this forum, verses the viral like increase in nonsense that seems intended to do nothing but allow some forum users to boost their post count ....
I think the main problem with this fragmentation is that it is in the nature of Social Discovery apps that there is some uniformity in use. To be able to actually find people through it requires that a lot of people are using the same one.
Only people use them for different reasons and therefor there is an app for any of those reasons. Like some want to use them just to stay in touch with their friends and family, others to meet new people (like me when I am going to a new place) and than there is a group that uses them for flirting or organizing sexual encounters (I am not judging)
I think the best innovation for companies would be to invent an app that combines these functions. I haven't been able to find one.
If you know one, please let me know.
Thank you, I enjoyed reading your view. I do share all your points other than the 'vision policing' part.
"In my opinion, authorities like Apple and Google should monitor the apps in their stores not just for quality, but for identity of vision as well."
If the vision could have been identified by the platform's creator then there wasn't a need for the App Store. The platform creator would have created every possibly visioned apps for its platform and not bother about the participation of thousands of developers on its ecosystem. Basically, to identify the visions one would restrict 'ideas' in which it does not go well with the creativity nature of mankind.
I found something on which you can have several profiles. So you can create one for every function you can have for a Social Discovery app. I think its sort of a good idea, because you don't need like ten thousants of profiles spread around over the net. Just use it however you want. I like that idea.
For me it's perfect because I always have a hard time remembering my passwords
It's called Evry'U. I found it through their facebook page that a friend linked me.
Did anybody heard of it?
Is this just another Siri clone or is it closer to "AI" (define as you will). Is anyone here involved in this?
http://www.kickstarter.com/projects/cogcode/silvia-for-android
I searched "silvia" and "silvia for android" before posting this thread. If this question or topic has been posted before, or if this is in the wrong place, I apologize.
MichaelHaley said:
Is this just another Siri clone or is it closer to "AI" (define as you will). Is anyone here involved in this?
...
I searched "silvia" and "silvia for android" before posting this thread. If this question or topic has been posted before, or if this is in the wrong place, I apologize.
Click to expand...
Click to collapse
Hi Michael,
Prior to our launch of our SILVIA for Android Kickstarter project this past Friday (May 25th), we have been fairly quiet about SILVIA for Android.
So, you may not find much 3rd party information on SILVIA for Android, at least for a while.
However, we will be happy to answer your questions as best we can.
First off, we think that Siri is a fine product.
Of course, we feel we have something different and unique to offer with our technology, otherwise we would not be doing what we're doing.
We think that our context sensitive conversational approach to the user experience is very compelling for many reasons, and we also think it is an important difference that our technology runs natively on mobile devices.
For developers, we are offering an SDK with a rich API, a graphical content development system, and a runtime engine that will allow developers to create new conversational applications for Android that run right on the device. For smaller developers, this is very important because there is no requirement for additional (and expensive) server infrastructure to host the AI.
We think that another important feature is the compactness and efficiency of our runtime. The average SILVIA for Android end-user application clocks in at about 7 or 8 megabytes on the device, and is efficient enough to run in the background without disrupting the performance of most other applications.
We will continue to release more details for developers over the next few weeks as our Kickstarter campaign progresses.
I hope this information helps.
Right on, looks pretty interesting, hope to see it available soon!
CogCode said:
Hi Michael,
Prior to our launch of our SILVIA for Android Kickstarter project this past Friday (May 25th), we have been fairly quiet about SILVIA for Android.
So, you may not find much 3rd party information on SILVIA for Android, at least for a while.
However, we will be happy to answer your questions as best we can.
First off, we think that Siri is a fine product.
Of course, we feel we have something different and unique to offer with our technology, otherwise we would not be doing what we're doing.
We think that our context sensitive conversational approach to the user experience is very compelling for many reasons, and we also think it is an important difference that our technology runs natively on mobile devices.
For developers, we are offering an SDK with a rich API, a graphical content development system, and a runtime engine that will allow developers to create new conversational applications for Android that run right on the device. For smaller developers, this is very important because there is no requirement for additional (and expensive) server infrastructure to host the AI.
We think that another important feature is the compactness and efficiency of our runtime. The average SILVIA for Android end-user application clocks in at about 7 or 8 megabytes on the device, and is efficient enough to run in the background without disrupting the performance of most other applications.
We will continue to release more details for developers over the next few weeks as our Kickstarter campaign progresses.
I hope this information helps.
Click to expand...
Click to collapse
We are definitely covering SILVIA and this project
http://www.androrev.com/2012/05/31/...-why-she-may-just-be-androids-answer-to-siri/
Developer Update!
Just a quick update, we have some more information for Android developers on our Kickstarter project page.
Unfortunately, due to the low post count, we can't post links yet. But a quick look at the first post in this thread should get you there.
In particular, we think there is some great opportunity for game developers, as our SILVIA Core has already been deployed as a conversational intelligence system in 3D training systems for the US Army. But even casual game and apps developers can quickly integrate SILVIA for Android into their projects.
The SILVIA for Android library can be used directly in just about any native Java or Mono for Android project, but as a bonus for you Unity 3D developers, we will be including a Unity 3D compatible version of our SILVIA for Android runtime library as part of the SDK package.
All the best,
The SILVIA for Android Team
what happened?
Sent from my GT-N7000 using Tapatalk 2
Good day community,
Over the past several months, a few of us have been working on a projerct some may be familiar with. We have bundled an add-on to specific BlueStacks versions to allow for a complete Operating System environment, full of communications tools.
We didn't "develop", any of it. We have taken the time to scour the internet and primarily this site to garner the education, information and knowledge to actually bring it to fruition. We would like to say a big THANK YOU to the entire community here. We feel this is am important piece to a software life-cycle where developed information is compiled into a fully functioning system, exposing your people's craftsmanship.
The motive here is a moral one. I have been a communications engineer for 22 years and have seen and done things I thought weren't possible. I have been tasked with trying to develop an education platform technology matrix for schools. Specifically using my innovation abilities to solve problems. I am not a coder, I am more of a script writer. I have found success in making disparate hardware and software work together, and producing middle-ware scripts and functions to technologically solve challenges. In every sector.
I believe I have identified one of the major issues related to student success rates. Basic communications is hindered in many schools, internet cut out, and dictator like classroom regime. I feel communications is the king of industry and whomever has the information the fastest, cheapest, and accurate, wins. This is proven time and time again in capitalism. I feel students should be able to sms, or exchange pictures and peruse social networks, both to each other and their teachers. These are real-world tools, and the primary back-bone of a child's social life. But students need to learn to be accountable for they digital actions,
This "OS" changes things ever so slightly., not every student can afford the gear required to have that type of communication. If every kid could afford an iphone and ipad, than I don't need to do this project. Android on the other hand, little or no cost at all.
I will be deploying Android for Windows across the board. Students will have to setup a Google account and online storage. Copies of AW can be had for their home computer. The environment is the environment kids all love and use, the emulated touch interface is "cool" and the kids can support it and maintain it mostly themselves, and sync it to their PC phones or other devices, but those are NOT required. And no need to upgrade the PC's for a while, BlueStacks is Linux(ish), it's hardware demands are low, and I can keep the PC's at there current level.
I distribute it on thepratebay, another long story for another day, but this is the best way to ensure it stays out there, and the price is right to be able to push it out to the world. We have tirelessly worked to ensure compatibility with the apps the devs release and I know this particular release of AW has restored many of the items BlueStacks cripples
We have started a mini marketing campaign to drum up interest, although modest. And for you devs, this open an ENTIRE new revenue stream you didn't even have before. Making Android the primary OS used.
---------------------------
That's the agenda, I would like to open a support thread for it somewhere on here. I have an armada of info, tools, rootkits, tricks and troubleshooting information that we feel can be valuable to the community. I'll get things posted here ASAP. Anyone that has played with this at all before will be able to appreciate all of the challenges we had to solve.
We did not knowingly disassemble or modify any of the original distribution files of any applications, staying in accordance with about every license agreement on earth.
--------------------------
Looking for some feedback, questions, thoughts, ideas.. have to get 10 posts or something anyway...
Thank you to everyone!
-js
What's the difference between your project and the Android x86 project?
syung said:
What's the difference between your project and the Android x86 project?
Click to expand...
Click to collapse
AFAIK Bluestacks has its own VM, so you doesn't need to install Virtual Machine any more.
I used this for a several months and it helps me to try an application without to send it to any Android device.
If you use Android x86 project, yo need to install it inside a Virtual Machine or make a USB Bootable, and as far I know it has limitations in the Play Store. Only some application that supports the architecture can be downloaded..
The Android x86 project is a piece of this absolutely. What BlueStacks is and what they have done is this:
Taken x86 gingerbread and ad an arm translator inside there. This is very unique, all of the other arm emulations fail out there after you even try to put them to the test with heavier use or apps. Basically the compatibility is just not there.
BlueStacks then added the vm player which is the most sophisticated player there is. Network mounts to shared fordler without installing drivers, and opengl support for limited HD graphics.
What we did
BlueStacks also crippled the hell out of the original ROM. All kinds of things missing that had to be put back in piece by piece, and still ensure compatibility. Some things fine to leave out, other maybe useful.
poring over the information, rooting bluestacks came easy, so we rooted every single v7.x of bluestacks, and began the mountain task of building compatibility. The winners are 7.4 for SD and 7.8 for HD. 7.8 handle the interface scrolling operations WAY better than later revisions. I can tell it was after this rev they forced on Surface Pro support, not back checking compatibility. And 7.4 installs on any machine but drops the arm translator. Still a nice product to put on an old machine, but little support for modern apps, and there won't be
Then doing a fair assessment of applications to do all the tasks one needs, file manipulation, printing, music, calling etc, We've spent over 200 hours trying to get a reliable lock screen, failed on that But we got most of it.
Finally adding and getting gapps to fully function was about like trying to drink a beer while standing on your head, it was like a marathon game of whack mole, we'd fix something, then something else friggen slam us over the head. Then we got to writing script, and adding widows apps like virtual keyboards and mouse to basically be able to run the entire OS with 1 finger as if you were Stephen Hawking.
We had an excellent response to the initial concept stuff version 1.1. It held on to around 400 seeders and 1000 user swam for about a week then began to fizzle. We expect that to triple and estimate 100,000 downloads in the first week. It is my opinion thepiratebay is the most accurate source for demand of anything digital, people that keep a copy and seed, actually really like something, versus an artificial "like" that other sites have and profit from. That's all Trip9d0zen stuff, about removing fake values and replacing it with real information exchange freedoms, so actually all financial can get to a creator, don't want to digress to far in this thread, but there is an ideology we have in common with thee twitters and thepitatebay's who have just the extreme basics of censorship, only to ensure safety, but never manipulated the information. We have evidence and models to change current businesses, and put the devs out in-front of these projects (or the artist selected agents). The more systems Android runs on, more success one can have. And Windows being the biggest, hands down, why not?
We feel this is by far the most compatible Android environment one can use, and can actually be used by anyone as an effective tool.
We know full well that once released, the ungodly amount of app work requests will be at its highest, but that's why I am here, where the devs are.. is this a revenue stream they want to suppport,?
I am personally using it exclusively for all my communications, social media and document creation, I only use windows for video playing files.
Hope that helps answer, here is the info to commercials for it, as our lil-1337s eloquently cranked out, smartasses...
youtube search for js99912
-js
It looks interesting, i'll check that up!
Dexcellium said:
It looks interesting, i'll check that up!
Click to expand...
Click to collapse
Me too. Thanks
Android for Windows 2.0
new version just went live..... can someone reply with a hot-link, thanks
thepiratebay.sx
/torrent/8440340
Adding Game Data / Mount SDcard.sparse BlueStacks
Ok, I have been asked about this more than anything,
Used to be the SDcard was a .fs file and could be manipulated easy, now it's a bit more involved, but none to difficult.
You need to download:
thepiratebay.sx/
torrent/8453985
This will get you to be able to mount the SDcard.sparsefs as a drive letter in windows... Nothing new, just consolidating info as I have been requested for this more than anything else. Enjoy!
-js
Hello guys!
I am new to this world completely! So please forgive my naive questions if they sound as such.
I was having a debate with an instructor of mine about iOS vs Android, and as I started criticizing Android for its fragmentation problem, my instructor started defending Android in that Android's latest move towards pushing an updated API to most of its user-base could very well negate the shortcomings of its firmware (OS) varieties. The main reason for this debate was me stating that if Apple decides to compete against google in advertising, it may reach almost all of its users through an 'unchallengeable' advantage as almost all of them run on the same OS, whereas if Android were to similarly display it ads on built-in apps as well as external apps provided by developers in Android's Appstore (ads provided by these two companies not developers, and pushed via developer-app by purchasing ad-space within their apps), Android wont be able to reach its users as iOS due to fragmentation. He ended up challenging me: if I find him a way in which iOS' firmware would create a barrier against Android's API, he'd give me 10 bonus points at the end of the semester, and if I fail, he'll cut 10 points from my final result!! Question, therefore, is: if these two giants decide to dog-fight in advertising, how could Apple exploit Android's fragmentation issue despite Android's API which could reach its old and new firmwares?
Kindly know that none of us are developers as we both specialize in business. We just happen to have huge interest in tech, especially in Apple vs Google, iOS vs Android!
Despite my lack of technical knowledge, I accepted the challenge because its sounds rather counter-intuitive, to me, that Android's API wouldn't be tackled if Apple decides to play dirty through its OS-unified (almost) user base. Why go through the hassle of overhauling the firmware if a simple fix as API could bridge the gap?!
A solution with very thorough explanation would be very much welcome and appreciated!
Thanks in advance.