From press release:
Google will perform a live demonstration of the Android mobile platform and associated prototype content applications in a keynote session at Australia’s premier mobile content event next Wednesday.
Android is the open mobile platform being developed by the Google-led Open Handset Alliance, the worldwide consortium of telcos, handset manufacturers and developers aimed at promoting openness in the mobile ecosystem.
Nicholas E. Heller, Google’s UK-based head of strategic partnership development, media and publishing, will open the conference with an overview of the search giant’s future strategies for the mobile space. “Google's mission is to organise the world’s information and make it universally accessible and useful. To that end, Google's mobile strategy is to focus on web based applications, provide super fast search and location based services.”
Now in its 4th year, Mobile Content World will feature over 50 local and international presenters. It is the only event in Australia where senior players across the mobile value chain come together to share knowledge and build a collective experience on how to create, deliver and monetise the potential of mobile entertainment services.
Leading mobile content practitioners from BigPond, Paramount, Fox Interactive Media, Yahoo!, Fremantle, Ninemsn, Fairfax Digital, News Digital, PayPal, 3, Optus and Vodafone will comment on the changing dynamics of the mobile value chain, the growing prominence of non-traditional mobile players, mobile commerce, mobile TV, the consumer experience, mobile social media and user generated content.
The boom area of mobile advertising will also receive dedicated coverage, with the event expanding into a separately bookable third day- the Mobile Advertising Day. Advertising and media agencies, alongside Australia’s media companies and operators, will discuss the ad-funded model, standards and formats. The session will also showcase successful mobile advertising campaigns from companies such as Ford.
Mobile Content World Australasia is famous for being the place where industry decision-makers come to do serious business in a seriously fun environment and is the only local mobile content event to be endorsed by AIMIA. The conference will take place from the 27th-30th May at Star City Casino.
hey, thanks for the info. very interested to see what they do.
Related
Hey there droids and girls,
Prepare yourselves for Scoreloop's Android SDK 2.0 - the latest advance in droid social networking from the leading cross-platform social environment.
You want social? BAM!
Connect to friends, send in-game recommendations, post to social networks, and much more!
Thinking about cross-promotions? SHAZAM!
Speak directly to your users with a personalized news feed. Take advantage of the new Scoreloop Distribution Network, and have YOUR GAME featured to millions of players!
Is it all about the Benjamin$? *CHA-CHING!*
Monetize with a unique and flexible in-game currency that can be tied to challenges, achievements and much more!
=======================
Press Release:
=======================
Promote, Connect and Build Community with Scoreloop Android SDK 2.0 (Substantial Update/Improvements)
Available Today
Scoreloop, the leading cross platform social gaming ecosystem on mobile, today announces its revamped and extended Android Software Development Kit (SDK) 2.0. Android game developers have immediate access to the updated SDK, which features a fully revamped UI and a new set of cross-promotion tools to directly engage users.
Updated Features
* News & Cross Promotions: Developers can now speak directly to their users to cross promote games, give updates and provide hints.
* Player Challenges & Virtual Currency: Users are able to compete worldwide with player challenges and in-game currencies.
* Social Network Integration: Friends can now connect and post to Facebook, Twitter, and MySpace.
* Social Market: Featured and new games will reach millions of Android gamers through Scoreloop’s Social Market.
Android Growth
* Hundreds of games are live with Scoreloop on the Android Marketplace
* Growing at over 100,000 new users per day
* Top Android titles (Jewels, Toss It) have gone cross platform (iOS) with Scoreloop
“We’ve listened closely to developers and focused on distribution and community in this release,” said Marc Gumpinger, Scoreloop CEO. “These significant improvements keep Scoreloop as the most complete social gaming ecosystem in the market and lead the way in establishing Android as a major social gaming platform. Initial feedback coming in from developers is extremely positive and we're looking forward to some great integrations!”
About Scoreloop
Scoreloop enables mobile social gaming across platforms by providing infrastructure to drive social discovery, increase user activity, monetize and leverage the freemium business model. The company currently amasses 100,000 new players per day providing its services to mobile game developers, publishers, OEMs and carriers. Founded in 2008 and backed by premier VCs, Scoreloop has offices in the US, Europe and Asia.
At the beginning of 2012 Absolutist Ltd, the major Ukrainian casual games developer, announced the launch of a new product line. Displaying the opportunities of its recently introduced framework, the company supplemented its portfolio with mobile games, interactive books and various educational applications for kids. Their rapidly growing amount required a dedicated web-site which finally went live on June 13.
The functionality of the site enables sorting the products by platform (Amazon, Google Play or Apple App Store) or the type of the content (kids books or learning games). Most of the applications are free to download, as the try before you buy model proves essential for parents to choose only the best entertainment content for their children.
However the applications released under iFamilyBooks brand are meant not only for entertainment. The offered kids games are designed to involve child's logic and attention to complete funny tasks. All the books have Read to Me option which let the children follow the written text while listening to professional dubbing and improve their spelling skills. Multiple interactive objects found on every page open a whole world to explore together with cute animal characters.
iFamilyBooks.com is a rich source of family-friendly mobile content. A variety of educational applications for iPhone/iPad and Android devices will help your children to prepare for school and mix the classes with exciting entertainment experience.
Visit iFamilyBooks.com
The ORACLE TEAM USA WISFans app provides detailed information about the ORACLE TEAM USA, and allows you follow social posts from the sailors and team, providing even those without social media accounts a mean to engage in real-time interaction with their favorite crew members.
It also provides recent media content, news, organization background and history, and related content from social media sites, leveraging the worldwide fan ecosystem to generate exciting, interactive and relevant content.
https://www.wisfans.com/otusa/
https://play.google.com/store/apps/details?id=com.wisekey.wisefans.oracleusteam
Hi All,
Announcing "The 2013 Silicon Valley Business App Awards" recognizing the best Mobile Business App in various genres which provides innovations and most importantly makes B2B marketer's life a little easier.
The SVBA Awards will also create and publish a series of case studies that showcase some of the most innovative and creative business app ideas.The goal is to reward outstanding app developers and at the same time help future eons of developers by sharing the community's best and brightest ideas
Registration is open and is for free.
We’re excited to announce the launch of the EnhanceMyApp podcast series!
Join us each episode as we dive into the world of mobile app development. Listen to industry experts discuss how to keep a finger on the pulse of the mobile app industry, including innovative ways to build, monetize and improve your apps.
Don’t miss out! Subscribe today!
https://goo.gl/tUZ9qo
The EnhanceMyApp podcast returns! In this week's episode, we discuss mobile app monetization strategy with Trevor Williams, SR Director of Monetization at Hi-Rez Studios. From general monetization tips to targeting users and retaining them, this is another episode you do not want to miss! Check it out now and subscribe today! https://goo.gl/sVDhLV
Let’s talk ads… In this episode of the EnhanceMyApp podcast, we chat with Chocolate and ZPlay about one of the most popular ways to earn revenue from your mobile app. From placements to revenue generators, playable ads to the future of monetization we cover it all! So check it out now and subscribe today! https://goo.gl/dvay1m
It's time to raise funds for your next big project, but how?
In this episode of the EnhanceMyApp podcast, we chat with Anya Combs (Sr. Games Outreach at Kickstarter) about creating effective crowdfunding campaigns and how to stand out on Kickstarter. Check it out and don't forget to subscribe today! https://goo.gl/2wjVEp
GDPR confused? What is the purpose of GDPR?
On this EnhnaceMyApp podcast, sit in on our round table discussion as our panel of experts (Eldad Ben Tora, CEO of KIDOZ;
Eric Dawson, Advertising and Game Analysis for Concrete Software; Zachary C. Strebeck, Attorney at Law; Bruce Gustafson, CEO of Developer’s Alliance) break down everything you need to know to get on board with being GDPR compliant!
This is one discussion worth checking out! Don’t forget, subscribe today! https://goo.gl/sG3tV6
Today, the EnhanceMyApp podcast, joined by Andrew Gerhart,(VP of publisher platforms at InMobi), will be discussing the popular advertising technology known as header bidding and how you can use it to increase your mobile ad revenue. Listen in as we learn more about header bidding and its exciting future on mobile! Oh, and don't forget to subscribe! https://goo.gl/WpVMj5
SDK fatigue is very real and today the EnhanceMyApp podcast tackles this epidemic along with the help of Enhance CEO Chris Hughes and CTO Luke Mitchell. If you are stressing out about managing yet another SDK, then give this podcast a listen! Hear about our roots and how SDK fatigue is now a thing of the past!
Oh, and don't forget to subscribe! https://goo.gl/Vajkep